1996 - 1999
CREATIVE DIRECTOR, WRITER, DESIGNER, DIRECTOR
At the far end of the floor, beyond rows of animators and programmers, in a corner office above Fifth Avenue, he draws a maze of arrows and boxes on a whiteboard. It's a schematic diagram of a production in development.
Surrounded by the youngest and brightest in the new-media industry, he helps build Micro Interactive's high-end creative capabilities.
Streamlines the group-creative process, introduces a "flow" methodology, preaches concept, concept, concept. (In other words: Concept!)
Pitches communications solutions to a growing base of clients. Designs, writes, directs, supervises editorial and sound-design.
Creates first-of-their-kind productions for many of the world's most prestigious companies. Example: IBM's broadcast-quality interactive commercials. They play worldwide, in-store, on Thinkpads and Aptivas.
Sets new standards of creative excellence (and success) for Micro Interactive, its clients, and the competition.