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1994 - 1995
 

CREATIVE DIRECTOR, WRITER, DESIGNER


THE NEW RIVER GROUP, NYC
 

EUROPEAN AMERICAN BANK
DREYFUS FINANCIAL SERVICES
"THE INCREDIBLE SELLING MACHINE
"

 

big shows, small screens

 

Lights are dimmed.

He begins the presentation, asks the audience to direct its attention to the small screen in the middle of the conference table.

In attendance: CEOs, COOs, Chief Creative Officers of New York's top advertising agencies. The show: "The Incredible Selling Machine."

His concept. His words. His design. (And to help him better appreciate the capabilities of this new medium, his coding.)

"Incredible" is a tour de force. It showcases the creative and technical capabilities of The New River Group. At each of its hundred-plus showings, it's a hit.

Immediate follow-on projects include creative development of prototypes for EAB and Dreyfus.

As a featured speaker in panel discussions along with representatives from Microsoft and Apple, he shares insights on "interactive media and the creative process."

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