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1980 - 1981
 

COPYWRITER


WINNER COMMUNICATIONS, NYC

PERMABOND
LANCIA (automotive)
SHOE TOWN
“MARIGOLDS” (B’way)

 

mastering the hard-sell

 

Fresh out of NYU Film School, tall kid in a three-piece suit, chunky tie, sits at an electric typewriter on the 38th floor of a glass tower in midtown Manhattan.

Plum job. Fresh coffee. Fabulous view.

Writes copy for broadcast advertising. Draws storyboards.

Interacts with challenging clients. Learns how to listen. Learns when to nod and when not to sigh. Masters the art of selling to insomniacs.

Creates commercials that sell shoes, glues, cars and Broadway stars.

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