2003 - 2010
WRITER, DESIGNER, DIRECTOR, PHOTOGRAPHER
THE NEW TAJ
the taming of the Donald
Creates cinematic-quality sales videos for upper-tier real estate developers.
Collaborates with 3-D animators. Supervises all aspects of production: location shoots, editorial, digital effects, sound-design and music.
Writes, designs, directs "music-doc" for half-billion dollar expansion of The New Taj, Atlantic City. Simplifies branding. Refines creative strategy. Result: Excitement!
For Trump Plaza, softens the pitch, lessens the hyperbole, directs Donald toward a gentler performance. Result: A beautifully executed video; an experience, a memory.
And then there's "Mindfulness," an interactive presentation designed for (and in partnership with) clinical psychologist, Ann E. Smith, PhD. A powerful tool, it introduces the business community to the "dollars-and-sense" benefit of meditation.
From one extreme to the other. Om...